When we’re going to buy or choose something, we must be thinking about one thing, what’s the most popular brand of this kind of thing ? The definition of the brand is a name that given to a product or a service. But, nowadays, brand not always a product or service. We can use it also in our life. It’s called I-Brand and personal branding. Today, I would like to share you about I-Brand. This concept was developed by Gary C. Sain in 2005. I-Branding is different from personal branding. Personal branding is develop to create a person become a public figure, expertise, or other subject. For example, funny comedian will always easy to remember by his/her audience than other unfunny. This “mark” could create a strong perception, opinions, or public image to them. I-Branding is more in developing ourselves depend on our segmented target/audience, because it’s connecting to environment of the person itself. I-Branding in the office is different from I-Branding on the stage or catwalk, because the target also different. Gary C. Sain has given 5 ways to develop I-Branding : (1) Do you have any uniqueness or different from other people on the eye of our target audience ? (Unique); (2) Beside you, are there any other people whom can contribute the same thing like you ? (Relevant); (3) Are you always ready to give the best ? (Credible); (4) Are you a person whom people can count on you and trustworthy ? (Esteem); (5) How much is your knowledge about subject of your work, including the problems and the solutions ? (Knowledge). I read the article about this also in Intisari magazine that Amalia E. Maulana, Ph.D wrote before we develop our I-Branding, we must know what are we going to achieve in next 5-10 years in the future, what are we need to achieve that, and how are we going to go there ? (1) Identify whom are our target audience in stakeholders, make a rank of priority, from main target to additional target, understand they need, study who are your competitors; (2) Make positioning of your I-Branding become unique, relevant, and has differences; (3) Design yourself become suitable on that positioning. For example, refresh your “packaging” through academic or made a great breakthrough; (4) Implement the value that you have agreed consistently giving contribution to target audience. Also create joyful brand experience, such as creating valuable moments; (5) Evaluate your I-Brand, how is the precision to the target, adjust your way and step if there’s an external change which is out of control. So, WHAT’S YOUR I-BRANDING ?